insightIQ
Client
Phyllo (Parent Company)
Industries
Creator Economy
Date
August 2023
The challenge - Balancing differentiation with cohesion
After extensive research and stakeholder interviews, the team behind Phyllo, a platform catering to APIs for social platforms, made a strategic decision to develop a separate influencer marketing platform, resulting in the birth of insightIQ. As a dedicated platform for influencer data, insightIQ serves a diverse user base, including brands, influencers, and potential collaborators. Establishing a unique brand identity was crucial to distinguish insightIQ from competitors and resonate effectively with the target audience. Moreover, it was essential to maintain a cohesive visual language as that of the parent company, ensuring seamless integration within the broader brand family.
Solution - Shaping insightIQ's narrative as an industry game-changer
A comprehensive strategy was developed to shape insightIQ's messaging and product positioning, crafting a compelling narrative centered on the ability to swiftly establish brand fitment, launch campaigns within hours, and achieve precision-driven success with high ROI. This strategy encompassed all aspects of branding, product development, and online presence. Each element was carefully crafted to highlight insightIQ's unique personality and establish a clear point of differentiation, ensuring it was perceived not as just another generic offering but as a transformative solution for influencer marketing.
Vibrant colors and playful tone
The design flourished with vibrant colours, reflecting the contemporary spirit of the influencer era and embracing a bold, dynamic visual aesthetic. Extensive testing ensured adherence to accessibility guidelines, with the addition of a secondary palette to enhance versatility. The tone of voice struck a balance between playful and trustworthy, complementing the industry-leading product experience. A system was defined to ensure the retention of the brand’s signature language across its expanding range of products and services, both now and in the future, ensuring consistency in every instance.
Transforming digital engagement and value proposition
The website serves as a digital canvas, highlighting insightIQ's unparalleled value proposition and emphasizing the importance of ROI. It enhances the brand's story, efficiently converting website visitors into leads and sales. Rather than solely focusing on product features, the website narrative revolves around addressing the target audience's pain points, offering glimpses into the product's functionality. Moreover, the inclusion of free AI tools not only address user pain points but also serve to educate users while offering a glimpse into the product's capabilities.
